Fast Fashion vs Slow Fashion

Posted By: Julia Schena In: Sustainable Fashion

Rethinking Fashion to make it more sustainable and responsible: what if you too took part in Slow Fashion?

Slow Fashion VS Fast Fashion : Change Fashion for the Better !


If you follow us on social networks (and if you don’t yet, you can fix that by clicking here!), you know that Aatise is part of the Slow Fashion Movement. 


But, what exactly is it about?

Don't worry, we’ll explain everything!

Slow Fashion: a rhythm that contrasts with Fast Fashion

The Textile Industry in Short

The second most polluting industry in the world.

Exhaustion of natural resources due to over production.

Responsible for 20% of the world’s water pollution.

Clothing fragile after five washing machines.

70% of the clothes bought are never worn.

Shopping, shopping and more shopping

It has not escaped anyone's notice that in recent years, the pace of ready-to-wear collections has continued to accelerate, going beyond the classic conception of the Spring/Summer and Autumn/Winter seasons. Every week, the major retailers offer us new products that are even more desirable than the previous ones and at a price that defies all competition.

In fact, behind this cycle there is a human and environmental reality far from being glamorous.

To make their products at the most advantageous price, brands use a poor and exploited workforce. Frequently denounced by the media and associations, this quest for extreme profitability is taking shape against the backdrop of an ecological disaster.

Closets overflowing with thoughtless purchases, quickly forgotten!

Always more, always cheaper: our purchases, which have become compulsive and disengaging, make us passive consumers.

So much useless waste!

A standardization that we reject and that leads us today to consider Slow Fashion as the most reasonable (and reasoned) solution.

Slow fashion, reinventing the fashion business model

Produce less, choose better and buy only what’s necessary?

Yes, but how ?

1- Take your time…

The one to choose the right clothing, composition, cut, style - but also to give yourself time to hope and love it! What if it was the expectation that best stirred up the desire? Fashion Revolution is an international movement that calls on brands and consumers to advocate for transparent, sustainable and ethical fashion. With the hashtag #whomademyclothes?, ask brands on social networks to tell you more about their manufacturing processes.

2- Choose collections produced  in limited series.

With Fast Fashion, the uniformity of the looks prevents us from expressing our originality! The best way to remedy this is to choose a more confidential brand, or one that manufactures its collections in small quantities.


3- Find out about the brand’s commitments.

Whether it is the materials used, the countries of manufacture, or the brand's ethics, be curious! Do their commitments reflect your vision of ethical and sustainable fashion? Don't forget that Fashion is a strong means of personal expression: assert yourself in all its dimensions!

4- Join the Fashion Revolution! Ask who has produced your clothes.

Fashion Revolution is an international movement that calls on brands and consumers to advocate for transparent, sustainable and ethical fashion. With the hashtag #whomademyclothes?, ask brands on social networks to tell you more about their manufacturing processes.

Now you're briefed! Join the Slow Fashion movement.

And in case you don't know where to start, we have prepared for you the  10 commandments of the perfect Aatiser.

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