How to read your textile label correctly ?

The 4 tips for (good) reading your label:

We know labels bother us! It itches, it shows and most of the time you think it's useless. That's probably why 70% of people cut their labels after the purchase, as an Ipsos survey revealed in 2014. Imagine, however, that a label reveals a lot about the product, starting with how to take care of your clothes. But a lot of information is at your disposal: the size, the origin, the composition, or the label for example. Team Aatise will help the ethical fashioner inside you to better understand this system.

1- Understanding the source

If as we favour the local it should interest you to know more about the origin of the clothes. And that's good because it's on your textile label that everything happens, provided you know how to read between the lines… Because yes, some formulations can mislead you, by mixing the notions of design and manufacturing. This is notably the case of the famous phrases "Created in France" or "French creation": Here, the nuance between creation and origin is subtle! What is important to remember is that 45% of the product must be designed in France for this information to appear on a label. Concretely, if this is completed by the indication "made in China", it means that the design is certainly local, but the manufacture is Chinese. What about "made in France"? It makes it possible to know that the last "transformation" of the textile was carried out in France, but that does not include a 100% French manufacture. What about "Origine France Garantie"? Since 2010, this mention indicates that the main activities carried out on textiles are done in France, such as cutting, finishing, etc.. But also that at least 50% of the production cost of the product is of French origin. Two other labels can also be used as indications of source: The "Living Heritage Companies" label It indicates that the brand or manufacturing company is French and that it has excellent craftsmanship and industrial know-how. As for the "Terre Textile" label, it assures you that at least 75% of production is made with French textiles. You now have all the cards you need to be sure of where your clothes come from!

2- Understand the composition

Knowing which materials make up your clothes is important for maintenance, but also freely apprehend its durability, its characteristics, and its advantages! As you may already know (of course) there are 3 types of textile fibres: Natural fibres, this category concerns natural fibres, vegetable or animal, such as cotton, linen, leather, angora, and merino wool. Artificial fibres are fibres obtained after chemical treatment of natural materials. Certain processes can be polluting, although framed, as for viscose. Others, on the other hand, are ecological because they are made in a closed circuit. This is particularly the case with lyocell or modal. Finally, synthetic fibres are obtained by synthesis of chemical compounds (petroleum). For example polyester, acrylic, elastane or polyamide. The idea is that each fibre has different virtues and life cycle. A sustainable fashion is a fashion that takes into account the life cycle of products and anticipates the treatment of textile waste. As you can imagine, while both natural and artificial fibres are biodegradable, synthetics are not! There are more or less virtuous mixtures of materials... It's up to you to open your eyes!

3- Understand the care symbols of the garment

They are as complex as they are useful, because understanding them well is a way to take care of your clothes over time, and also reduce the ecological impact. A detailed explanation of the strict regulation of these symbols would be too cumbersome and we would risk putting you to sleep. But as we are too nice, we put you the complete explanation of the right symbols here : What you need to know is that each symbol corresponds to a specific indication relating to washing, bleaching, drying, etc. Real case by case! What we think at Aatise is that your clothes are like your friends, to treat them well is to make sure that your relationship lasts long and in the best conditions. Often premature wear of clothing is mainly caused by repeated cleaning at high temperatures. Especially since some natural fibres allow you to adopt an eco-responsible behaviour, such as wool, whose self-laving properties make washing unnecessary. So be careful not to overdo it! To be sure not to be mistaken and to be found with its wool sweater in size 2 years you only have to understand these symbols.

4- Understanding Labels

There are a large number of labels that can be signified on clothing labels. They attest to the environmental or social commitments made by brands in the manufacture of clothing. And as this is an important subject that deserves more explanations, we are preparing an article dedicated to labels in the coming days. Stay connected. Here we are! We are done with these textile labels which as you see are very useful. So, before cutting them, don't forget that they tell the story of your garment and that thanks to them, you can be labelled as an "ethical fashioner".

Some articles to go further (in french, sorry):

Etude Ipsos sur les Français et les étiquettes :

https://www.ipsos.com/fr-fr/leco-entretien-des-textiles-t-il-une-bonne-etiquette-aupres-des-francais

Article guide des étiquettes :

http://www.happynewgreen.com/le-guide-des-etiquettes/

Article symboles de lavage : https://www.aufeminin.com/conseils-de-mode/comment-lire-les-etiquettes-des-vetements-s636931.html

Article décryptage étiquettes textiles :

https://www.consoglobe.com/lire-etiquettes-textiles-cg

Origine France Garantie :

http://www.originefrancegarantie.fr/ Origine France Garantie : http://www.originefrancegarantie.fr/ Entreprise du patrimoine vivant :

http://www.patrimoine-vivant.com/ Terre textile : https://www.franceterretextile.fr/ Terre textile : https://www.franceterretextile.fr/

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