Slow Fashion: the voice of ethical and sustainable fashion

In our last article we revealed everything about our CrowdFashion model, which is itself part of a Slow Fashion approach. And in case you're not totally familiar with the term Slow Fashion we're here!

To give you a simple and effective definition, it is a term that opposes Fast Fashion. In short, a production model that strives to offer garments that combine quality, fashion and durability.

But for us, Slow Fashion also rhymes with the emphasis on raw materials and production techniques, in all transparency.

If you want to know more about this increasingly mediatized movement, we invite you to be attentive/if following!


Let's go back to the beginning: the term Slow Fashion (hear, slow fashion consumption) is opposed to Fast Fashion (fast fashion consumption). To understand what it is all about, it is necessary to review Fast Fashion and its disposable fashion model.

Fast Fashion is the pace of production/consumption adopted by the textile industry, and unfortunately consumers, in recent years. The production of large quantities of poor quality ready-to-wear clothing has continued to accelerate. If the brands subsequently offered two collections per year, one in "autumn/winter" and one for "spring/summer", their mode of operation has changed considerably, since now the major brands offer 52 per year (or a new one every two weeks).

This frantic pace encourages poor working conditions and constitutes a real slavery of modern times. All this to "produce more and sell more". It is a question of increasing consumption, with, for example, shops open 7 days a week and prices getting lower and lower. All these actions on the part of brands, push to reckless consumption, disposable and leaves room for a common style in our society. It's called Fast Fashion. To go further, you can just find HERE an article dedicated to this Fast Fashion.

But then what's Slow Fashion? Quite simply, the opposite!

Slow Fashion reverses the trend by favouring small or medium scale production. But not only: this movement promotes QUALITY TO QUANTITY, whether for the environment, for producers or for consumers.

You will have understood it, this rhythm of consumption encourages to better reflect the act of purchase which becomes more relevant and especially sustainable. This is the "less is better" rule.

The creators and brands of this movement build a relationship of trust with the buyer, offering him an ethical, sustainable fashion, committed to defending values, including the local, the use of quality materials or made in France. It is also the consideration of the real "values" of the consumer, with articles that resemble them by favouring style over trends, by making fashion and ethics rhyme. In other words, YOU are invited to become a "consumer"


You have become aware of this phenomenon, but you don't know where to start?

Here are some ideas to improve your relationship to consumption:

- Focus on quality rather than quantity.

One study showed that 70% of our wardrobe was never worn. Honestly, aren't you?

- Buy only useful parts, in which you felt good, beautiful/beautiful. That way you're sure to wear them!

- Reduce unnecessary washing, and be careful to select the right temperature (If you haven't read it yet, we wrote you an article on "How to read your textile label well?" and it's HERE!

- Take care of your clothes, just like your friend! Because our friends are precious.

- Before throwing your garment in the garbage for good, think "Upcycling", i.e. customizing your old parts. Besides, vintage is completely in vogue!

- Chiné, resell, think second hand. There are so many clothes out there looking to be adopted! What if it was you?!

These few rules will help you improve your consumption and start (or continue) to adopt Slow Fashion. Ready to change the codes of traditional shopping with us?

Our commitments :

- Quality eco-designed clothing, i.e. composed of natural fibers (such as Linen, Lyocell, etc.)

- Produced locally, because our clothes are "Made In France" and mostly made in the Grand Sud region. - Transparency

- Clothes that look like you because they are made with you (you can find our article on CrowdFashion which develops this concept: HERE)

- Clothes that fit you, with sizes ranging from XXS to 3XL (also find our article on sizes HERE)

- No waste, thanks to the pre-order system, only the necessary clothes are produced.

And here comes Team Aatise, you're unbeatable on Slow Fashion and all you have to do is get started! And if you already practice this thoughtful consumption, for an ethical and sustainable fashion, do not hesitate to share with us your experiences!

To go further:

Complete definition of Slow Fashion :

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