Manufacturing on Demand
Manufacturing on Demand: what exactly does it mean for fashion?
Fast Fashion or Production with Stocks
Free trade and globalization have made it possible to buy cheaper textiles by deindustrializing France. (the aim being to become a country with a service economy, i.e. an economy that does not transform matter!).
The problem with this model: very low purchase prices allowing coefficients from 15 to 20.
For example, for a t-shirt bought 1.5 Euros is resold at the high price of 29 Euros (price of a mid-range t-shirt), i.e. a coefficient: 19.3! How to obtain a t-shirt at 1.5 euros? By exploiting a workforce (especially women) that looks like a slave system! The sales allow to sell off the overstock which is expensive. Sometimes they even burn their remaining stocks. Storing is more expensive than burning it...
From an average markdown of 23% we have reached a markdown of 50% in 2020 ( numbers for women's ready-to-wear). Consequence of this increase: To achieve this percentage, companies must constantly increase volumes. Like in a vicious circle: more pieces, even more sales, even more pollution... Where are we going?
Globalization was seen as a 'fatal weapon' against a war, because if we are interdependent with each other, we cannot make war, because we destroy ourselves.
But with the catastrophic ecological impact of this globalisation and the way it works, the increase in CO2 will cause major climate change and displacement of populations...thus inevitable conflicts.
What Covid-19 and the health crisis has revealed to us: We are no longer sovereign in our supply and we depend heavily on China or other Asian countries for the manufacture of products. In the event that trade is blocked, we have no industries in France to provide for our needs.
Manufacturing on demand
It is a business model where production is carried out when an order is confirmed. This approach is used for products that are very expensive to store or low volumes to produce.
What it changes
Reduce waste: by not producing a quantity without knowing whether or not it will be consumed, it increases the chances that there will be "leftovers". In on-demand manufacturing no problems with unsold stocks.
No sales: as there are no stocks to sell, no need for sales to get rid of them.
Longer lead time: As the product is put into production at the time of purchase, the consumer has to wait for the manufacturing time.
Deconsumerism: This requires a real shift in mindset. Faced with Fast Fashion where we buy everything very quickly, often without thinking too much. The process of manufacturing on demand being longer, we have time to think. Our purchases are therefore often more reasoned
Why embark on a Manufacturing on Demand strategy with Aatise?
For Aatise, Manufacturing on Demand has been an obvious choice from the beginning for the following reasons:
Economical: The choice of Made in France implies that the cost price is very high. Therefore we could not afford to apply a stock production model. But also because we still believe in the potential of French know-how and we want to valorise local craftsmen.
Ecological: The search for the ever cheaper has at no time taken into consideration the ecological impact and biodiversity of our planet. Being aware of the damage the textile industry is doing to the planet, we wish to limit the route of our production in order to have the lowest possible carbon footprint.
Social: We manufacture our clothes entirely in France in workshops where labour and human rights as well as working conditions are respected.
Aatise is about respecting the environment by using natural resources but also respecting people: The most sustainable clothes are the ones we don't make for nothing.