The circular economy: rethinking creation and consumption
You know the song, at Aatise fashion, it's not just thinking beautiful but also and above all thinking well and good. It is for this reason that in this article we have undertaken to tackle this subject, as complex as it is fascinating, which is the circular economy.
It is not a question here of making you a too technical or pointed presentation on the subject. Many articles already exist, and do it better than we do! But our hope in writing this post is that you will be able to understand these concepts more simply so that you can make them your own.
Let us begin our explanations with a quick definition of the concept: to join the circular economy is to go beyond the usual and linear economic mode, i.e. "extract - manufacture - consume - throw away". This overrun occurs in particular with so-called "sober" and more responsible consumption, with the use of natural resources, for example. Simply put, promoting the circular economy means limiting the waste of resources and the impact on the environment.
If you want to know more about this growing concept and maybe even take part, just put on your glasses!
NATURAL RESOURCES : PRESERVATION AND OPTIMIZATION
Consumer society has mutated since the Industrial Revolution and has grown ever since. This phenomenon, applied to the field of Fashion, has been transformed in recent years into an unbridled consumption that we call Fast Fashion (on this subject, we wrote an article on Slow Fashion a few days ago on the blog to be found here). This damaging development forces us today to completely rethink the question of management and access to raw materials because our natural resources are not infinite!
Many studies, including that of the United Nations Environment Programme (UNEP), have shown that at this rate there will no longer be resources available by 2050. So to put it simply, taking care of our beloved planet has become an imperative today!
WHAT ABOUT CIRCULAR ECONOMY ?
Circular economy are defined actions, but it is also a concept and a way of thinking about consumption and production. More clearly, it means trying to prevent or minimize this waste of natural materials in favour of better use and better consumption. To do this it is necessary to increase the efficiency of resource use and obviously reduce environmental impact. And since there's no small action, we're counting on you!
And because images sometimes speak better than words, we just put here an explanatory diagram:
As far as eco-design is concerned, it is part of the circular economy concept and we at Aatise are proud to be part of it. The idea is to take into account the entire life cycle of the product by minimizing the environmental impact from the design stage.
Don't just think about the party where you can tell it to yourself in your beautiful Ziska dress from Aatise, but think (also) that it is viscose and that it will not influence the planetary future. Beautiful and well, we said! We think it's really cool, don't you?
AATISE AND THE CIRCULAR ECONOMY:
At Aatise, we think and work in this circular logic, favouring natural, recycled, biodegradable or even compostable materials and of course Slow Fashion.
It is in this dynamic that we use, for example, for some of our creations Lyocell, natural fiber extracted from non-polluting wood pulp since obtained from a closed circuit process.
We also prefer recycled polyester yarns or "laser printed" scraps of fabric, without ink, for our labels. Finally, our 100% linen t-shirts are compostable since they are made of cotton thread, and not polyester thread (the proof in pictures on our story Instagram, here). And these are just a few examples!
You will have understood it, we completely register ourselves in the concept Slow Fashion, so that you can buy better and more beautiful: Thanks to CrowdFashion (find the right article HERE) you can, create your clothes with us, but also limit waste and losses with a system of pre-order. Isn't that beautiful?
Here is a small outline of the actions that we, the Aatiseuses, put in place to help the planet and take part in this global movement er benevolent that is the circular economy. And how do you contribute to that? And how do you intend to contribute?
To go further:
Circular Economy :http://www.ademe.fr/expertises/economie-circulaire