Sustainable and ethical Fashion for women made locally
-What is Ecoethicale?
Aatise and Ecoethicale women's fashion: We decided to use one word to describe the three commitments we care about: Ecoethicale. Sustainable clothing + Ethical clothes (ethic) + Local manufacturing = Ecoethicale.
Why the new word Ecoethicale? Is it slow fashion?
Eco-responsible fashion does not equal ethical fashion ...and it does not mean a strong commitment to reducing consumption.
Before the Covid crisis, no one really knew what the word ecologically responsible meant in fashion. People also tended to talk about slow fashion, as opposed to fast fashion.
Reminder:
Fast Fashion was "invented" in the 1990s, but exploded in 2005 when quotas were abolished in the name of globalization. It aims to produce disposable clothing in large quantities and as cheaply as possible, without caring about the social and environmental impact of their actions. Today, some players in fast fashion (which everyone knows without calling it by name) are trying to adopt the slow fashion or ecologically responsible fashion movement. However, they are not changing their sourcing methods or their consumption habits, which aim to sell more and more at a lower and lower price.
Slow Fashion: in response to fast fashion, Kate Fletcher coined the term slow fashion in a 2007 article in The Ecologist, comparing ecological/sustainable/ethical fashion to slow food. So under the term Slow Fashion, you can combine eco/sustainable and ethical fashion.
Why we produce clothes locally !
Simply because this is also part of our commitment: to reduce the impact due to transport, we aim to produce locally.
Slow Fashion or how to reconcile your "ecological" values with your clothing purchase.
Nowadays there is a wide range of ecologically responsible and/or ethical clothing. Eco clothing is no longer boring. You have the choice to personalize your clothes, thus adapting them to your wishes, style and taste. You can customize them on our personalization path.
It is a fashion that resembles you (instead of you resembling a fashion) that reflects your personality with the least impact on the environment.
It encourages you to consume less but better, to repair your clothes and to reuse your discarded clothes.
In short, it showcases you while reflecting your values.
The impact of eco-friendly clothing on health :
By using eco-responsible materials, we limit the health risk by avoiding toxic substances for the users, but also for the manufacturers who inhale and handle the substances. Some chemicals can cause allergies, cancer or DNA mutations, or contain substances that can interfere with your hormone system. You can consult our environmental health charter.