The benefits of eco-friendly fashion

To be stylish, in adequacy with its values and in addition to doing yourself good, it is possible with the sustainable habits

Opting for eco fashion means changing your clothes, turning to new brands and new ways of consuming.

So as this change can be scary, let us explain the benefits of eco-friendly fashion to you:

— Less textile waste:

As you know, we tend to consume a lot more clothes than necessary, and therefore throw away a lot of them. This permanent waste leads to a large amount of textile waste, which unfortunately is not always well digested by our beautiful planet.

— Support local work and its conditions:

If you look closely at the labels on your clothes, you have necessarily already seen the famous “Made in China”, as if France did not have the resources and talent to propose you beautiful clothes as well! And yet, France is the world's leading producer of flax (a natural and ecological fibre), so why consume flax produced in China? Favouring eco-friendly fashion also means promoting Made in France and good working conditions.

— Reduce pollution:

The fashion and textile industry is the second most polluting industry in the world. You are familiar with polyester, acrylic or nylon, synthetic fibres often used to make your clothes. They all come from a highly polluting industry, petrochemistry (all technologies using oil or natural gas to produce synthetic chemical compounds). But it does not end here, the transport of the habit once they are produced, and their burning once they are thrown away, are also sources of toxic emissions, particularly into the seas and oceans.

— Improve and maintain your health:

Textiles have an impact on human health.  The health risks are multiple and real: Allergic — Carcinogenic — Mutagen — Reprotoxic. You also have Endocrine Disruptors — substances capable of interfering with the hormonal system.

Eco-responsible fashion will assure you: by carrying out strict controls on the use of toxic chemical substances and on the certifications of the actions undertaken.

You can also consult our environmental health charter.

— Give your clothes back their sense of meaning:

By consuming so many clothes, they are no longer valued as they deserve (which is why they are so easily thrown away). While a well-thought-out purchase, which tells a story, with high-quality textile, and produced in good conditions, well, we no longer want to part with it! That's what it is like to give meaning to your textile consumption.

Finally, consuming eco-friendly fashion means consuming in a thoughtful way, without feeling guilty but without making any compromises on your style!

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