The wrap dress: elegance personified

Timeless by nature, the wrap dress is more on-trend than ever. Present everywhere and worn by such eminent figures as members of England's royal family from Kate Middleton to Meghan Markle, one might ask: why does this dress enjoy such popularity? To answer this question, let's delve into the history of this iconic piece and revisit its epic journey through contemporary fashion.

History:

Its origins date back to the 1930s: the wrap dress was one of the innovative creations of the great Italian designer Elsa Schiaparelli. However, it was in the 70s, in 1974 to be precise, that this dress really conquered the public, thanks to the initiative of Diane von Füstenberg. She presented her creation to American Vogue editor Diana Vreeland in New York. The dress was an instant hit, selling over a million copies in less than two years. Initially, this new dress silhouette appealed to a female clientele increasingly active on the job market. However, it was above all its incredible comfort and practicality that contributed to its triumph. By enabling women to wear dresses while remaining comfortable, it met a growing need for women's fashion that reconciles elegance with practicality.

Why "wrap dress"?

The name derives from the fact that the wrap dress is fastened at the waist with a fabric belt, elegantly emphasizing curves. It is also characterized by its distinctive V-neckline. This dress is fast becoming a powerful symbol of feminine freedom and independence.

Thanks to its flowing fabric, the wrap dress comes in a variety of iconic prints such as floral or polka dot patterns. It's available in a range of colors, from discreet hues like black to more vivid shades. It also comes in different skirt lengths, styles and sleeves.

Wear a wrap dress while being eco-responsible - it's possible with Aatise!

Thanks to Aatise, you can wear wrap dresses for every occasion, to suit every style, while adopting an eco-friendly approach. We place a strong emphasis on sustainability, allowing you to express your passion for fashion while being conscious of your consumption and its impact on the planet. Our wrap dresses, made to order in France, are crafted from high-quality, eco-friendly materials such as EcoVero viscose and natural linen.

Our dresses are sewn with cotton thread rather than polyester, to avoid the dispersion of microplastics in nature. No accessories, such as fusibles, buckles, etc., are required to make the dress.

Beyond our commitment to the environment, inclusivity is a cause close to our hearts. We strive to be as representative as possible of our clientele, hence our wide choice of sizes from XXS to 3XL, adapted to all morphologies. Our collection offers a variety of materials, fabrics and colors to suit every preference. Whether you like short, midi or long dresses, flared or straight, with long or short sleeves, we have an option for every style.

Allow us to introduce you to our different wrap dresses, along with personalized advice based on your morphology, so you can look your best !

If you're more of a fan of long wrap dresses, characterized by a long skirt that skims the heels for a light look, the Zady dress with its flared shape, the Zody with its rounded contours, or the Zermonie dress for special occasions are just right for you. If you're tall, long dresses are your ideal companion, enhancing your legs without making them too long.

Opt for midi dresses if that's your preference, especially wrap dresses which, in addition to being elegant and romantic, are suitable for a variety of occasions, whether everyday or for special events. Among our proposals, discover the Zargot flared but rounded, the Zovy simply flared, or the Zoalie for those who prefer straight dresses.

And of course, we haven't forgotten our fans of short dresses, a must-have in every woman's wardrobe, adaptable to every body type. In summer, fall for the floral dress to brighten up your sunny days, and in winter, team it with tights and boots to stay chic and comfortable. Zuras flared and Ziska straight are two of our top models.

What we love at Aatise is our wide choice of shapes, so that everyone can find their style and the perfect dress. Even when it comes to sleeves, we offer you a variety of choices: American sleeves, simple or curved short sleeves, butterfly sleeves, 3/4 sleeves, bishop sleeves, or even sleeveless. Isn't that great?

And as a little surprise, we also have special wedding wrap dresses (the short Zovy, as well as the long Zermonie version) ! Dressing for your big day while respecting the environment is easy with Aatise. We make eco-friendly wedding wrap dresses, all Made in France. Choose from our white linen or Ecovero wrap dresses.

To conclude :

By opting for eco-responsible clothing, such as the wrap dresses offered by Aatise, we embrace an approach to fashion that honors both our individuality and our responsibility to the planet. Every clothing choice becomes a tangible contribution to reducing our environmental footprint, helping to create a more sustainable future for ourselves and for generations to come. Fashion, through timeless pieces such as wrap dresses, can become a positive force that transcends ephemeral trends, embodying instead a commitment to an ethical, eco-friendly lifestyle.